Privacy Policy

Last updated August 2020.

We are committed to protecting your privacy when dealing with your personal information. This privacy and cookie notice provides details about the information we collect about you, how we use it and how we protect it. It also provides information about your rights. For more information on this, please read the ‘Your rights’ section below. The information we process, and the reasons why we process it, may be different across our services.

If you have any questions about how we handle your information, please contact us at info@cherishuk.co.uk

We (Cherish UK Limited) are registered with the Information Commissioner’s Office, registration number Z9039860.


In this privacy notice, ‘we’, ‘us’ and ‘our’ mean Cherish UK Limted.

Depending on which of our services you ask us about, buy or use, different companies within our organisation will process your information.

This privacy notice applies to anyone who interacts with us about our products and services (‘you’, ‘your’), in any way (for example, by email, through our website, by phone, through our app). We will give you further privacy information if necessary for specific contact methods or in relation to specific products or services. For example, if you use our apps we may give you privacy notices which apply just to a particular type of information which we collect through that app.

We collect personal information from you and from third parties (anyone acting on your behalf, for example, brokers, health-care providers and so on).

Where you provide us with information about other people, you must make sure that they have seen a copy of this privacy notice and are comfortable with you giving us their information.

We collect personal information from you:

  • through your contact with us, including by phone (we may record or monitor phone calls to make sure we are keeping to legal rules, codes of practice and internal policies, and for quality assurance purposes), by email, through our websites, through our apps, by post, by filling in application or other forms, by entering competitions, through social media or face-to-face (for example at care assessments).

We also collect information from other people and organisations.

For all our customers, we may collect information from:

  • your parent or guardian, if you are under 18 years old;
  • a family member, or someone else acting on your behalf;
  • doctors, other clinicians and health-care professionals, hospitals, clinics and other health-care providers;
  • any service providers who work with us in relation to your service;
  • fraud-detection and credit-reference agencies; and
  • sources which are available to the public, such as the edited electoral register or social media.

If we provide you with care we may collect information from:

  • the NHS;
  • your GP;
  • those paying for the products or services we provide to you, such as public sector commissioners.

We keep your personal information in line with set periods calculated using the following criteria.

  • How long you have been a customer with us, the types of products or services you have with us, and when you will stop being our customer.
  • How long it is reasonable to keep records to show we have met the obligations we have to you and by law.
  • Any time limits for making a claim.
  • Any periods for keeping information which are set by law or recommended by regulators, professional bodies or associations.
  • Any relevant proceedings that apply.

If you would like more information about how long we will keep your information for, please contact us.

You have the right to access your information and to ask us to correct any mistakes and delete and restrict the use of your information. You also have the right to object to us using your information, to ask us to transfer information you have provided, to withdraw permission you have given us to use your information and to ask us not to use automated decision-making which will affect you. For more information, see below.

You have the following rights (certain exceptions apply).

  • Right of access: you have the right to make a request for details of your personal information and a copy of that personal information
  • Right to rectification: you have the right to have inaccurate information about you corrected or removed
  • Right to erasure (‘right to be forgotten’): you have the right to have certain personal information about you deleted from our records
  • Right to restriction of processing: you have the right to ask us to use your personal information for restricted purposes only
  • Right to object: you have the right to object to us processing (including profiling) your personal information in cases where our processing is based on a task carried out in the public interest or where we have let you know it is necessary to process your information for our or a third party’s legitimate interests. You can object to us using your information for direct marketing and profiling purposes in relation to direct marketing.
  • Right to data portability: you have the right to ask us to transfer the personal information you have given us to you or to someone else in a format that can be read by computer.
  • Right to withdraw consent: you have the right to withdraw any permission you have given us to handle your personal information. If you withdraw your permission, this will not affect the lawfulness of how we used your personal information before you withdrew permission, and we will let you know if we will no longer be able to provide you with your chosen product or service.
  • Right in relation to automated decisions: you have the right not to have a decision which produces legal effects which concern you or which have a significant effect on you based only on automated processing, unless this is necessary for entering into a contract with you, it is authorised by law or you have given your permission for this. We will let you know if we make automated decisions, our legal reasons for doing this and the rights you have.

Please note: Other than your right to object to us using your information for direct marketing (and profiling for the purposes of direct marketing), your rights are not absolute. This means they do not always apply in all cases, and we will let you know in our correspondence with you how we will be able to meet your request relating to your rights.

If you make a request, we will ask you to confirm your identity if we need to, and to provide information that helps us to understand your request better. We have 21 days to respond to requests relating to automated decisions. For all other requests we have one month from receiving your request to tell you what action we have taken.

In order to exercise your rights please contact info@cherishuk.co.uk

Cookies

When you use our sites, we and third-party companies collect information by using cookies and other technologies such as pixel tags (for simplicity we refer to all such technologies as ‘cookies’). A cookie is a text file containing small amounts of information which a server may download to your computer, mobile or tablet when you visit a website or use an app. A pixel tag (sometimes called a web beacon) is an invisible image with a line of code which is placed within an email message or on a web page.

There are different types of cookies which are used to do different things. These include letting you navigate between different pages on a website efficiently, remembering preferences you have given and helping us to identify ways to improve your overall site experience. Others are used to provide you with advertising, which is more tailored to your interests, or to measure the number of site visits and the most popular pages. To find out more about cookies visit aboutcookies.org or allaboutcookies.org.

Information collected via cookies and other technology

The cookies used on this site do not collect directly identifiable personal information such as name, address, email address etc. However, certain cookies may collect information which relate to a unique ID or another identifier which, when combined with other information, allow a profile to be created.

Cookies used on our sites

As well the cookies we use, we work with third-party companies who place cookies on your device. Please note that the data they collect may also be subject to their privacy policies.

When working with third-party companies we take steps to protect your data. For example, we place contractual limits on how data collected about people using our services is used and we regularly audit our sites to make sure only cookies we have authorised are being used.

1. Necessary cookies

These cookies let you move around the website and use essential features such as accessing secure areas of the website and identifying you as being logged in. These cookies don’t gather any information about you that could be used for marketing or remembering where you’ve been on the internet. As these cookies are necessary for the correct functioning of our website, you are unable to control their use.

2. Analytics cookies

These cookies collect information about how visitors use our websites including details of the site where the visitor has come from (e.g. referring domains, search engines, marketing campaigns), pages viewed, the site path of the visitor, which content visitors are clicking on, which products visitors are interested in and purchase and the total number of times a visitor has been to our website.

We use the information to improve our website and enhance the experience of its visitors. We may share this information with analytics and search engine providers that assist us in the improvement and optimisation of our site.

3. Functionality cookies

These cookies allow our websites to remember choices you make (such as your username, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog.

How can you control the use of cookies?

You can use your browser settings to manage cookies including deleting cookies previously stored and blocking cookies from being set.

If you have any questions about our Privacy Notice, please contact us.